Pit Boss Announces Refreshed Brand Identity

Pit Boss Announces Refreshed Brand Identity Ahead of 2027 Grilling Season

Updated Wordmark Creates a More Unified Brand Experience for Consumers and Retail
Partners

COLUMBUS, Ga., November 9, 2026 — Pit Boss®, the #1 brand in pellet grill and pellet fuel
unit sales*, today announced a refreshed visual identity that will begin rolling out in 2027,
led by an updated wordmark.
The new brand expression puts the performance, innovation, and versatility that have long
defined Pit Boss front and center, creating a more consistent and recognizable brand
experience for consumers and retail partners.
“We are creating a more cohesive brand experience for our consumers and retail partners
while staying true to what makes Pit Boss unique,” says Tom Penner, Group President of
Outdoor Brands, LLC. “Our goal is to build greater recognition across our product portfolio
while reinforcing the quality, performance and value consumers have come to expect from
Pit Boss.”

A Stronger Expression of Pit Boss

Leading the refresh is an updated Pit Boss wordmark, designed to establish a more unified,
performance-driven visual identity across the brand's growing outdoor cooking ecosystem.

From grills and fuel to accessories, spices, and connected cooking technology, Pit Boss
offers consumers a comprehensive range of products designed to help them take control
and deliver exceptional results.

Whether preparing a weeknight meal or taking on a weekend brisket, Pit Boss is committed
to giving consumers the tools, control, and confidence to make every cook their own. The
new design will cohesively connect these offerings, under a more unified visual
presentation, making it easier for consumers to recognize Pit Boss products and navigate
its growing portfolio.

Building Brand Preference and Retail Opportunity

For retail partners, the refresh represents an investment in the long-term strength of the
Pit Boss brand.

A transition to a more cohesive identity across products, packaging, merchandising, and
marketing will help create a stronger presence at retail, communicate product benefits
more clearly, and make it easier for shoppers to navigate the Pit Boss ecosystem.

Looking Ahead to 2027

Pit Boss will begin introducing its updated identity in 2027, with a phased rollout across
brand communications, digital platforms, packaging, and retail touchpoints.

Over the coming months, Pit Boss will work closely with retail partners to coordinate the
transition, providing guidance and support to ensure a consistent experience as the
refreshed identity enters the market.

The new look sets the stage for continued innovation in 2027 and beyond, while the
commitment behind it remains the same: helping consumers cook with confidence and
delivering products that help retail partners succeed.

About Pit Boss Grills

Pit Boss®, part of Outdoor Brands, LLC, the outdoor cooking division of W. C. Bradley Co., is
America’s #1 choice for pellet grilling*. Built on a commitment to performance, Pit Boss
delivers a complete outdoor cooking ecosystem designed to give consumers the control,
capability, and confidence to own every cook. From high-performance wood pellet and
combination-fueled grills and smokers to hardwood pellet fuel, accessories, and spices, Pit
Boss brings together the tools to master any cook. With versatile cooking capabilities,
precision control, and rich wood-fired flavor, Pit Boss empowers outdoor cooking
enthusiasts to take the lead and deliver exceptional results

*#1 in Unit Sales, Yipit Data trailing twelve months ending in September 2026.